YouTube marketing is serious business, and if you’re unconvinced then just consider this statistic: in 2011, YouTube had over 1 trillion views. That breaks down to about 140 visits for every person on earth. That’s a lot of eyeballs.
Advertisers who use YouTube for business reasons would love nothing more than for their campaigns to go viral, but when you realize that 72 hours of video are uploaded to the site every minute, it’s clear that the competition is pretty stiff. What does it take to become a YouTube superstar? Creativity, luck and a little something extra that’s hard to define. Nobody can recite the secret recipe, but we all know magic when we see it.
Right now, 480 of America’s most powerful business leaders are focused on their work. They’re negotiating deals, driving hard bargains and demanding results. They may even be denying promotions, dressing down sales execs for failing to meet quotas, or sternly notifying an assistant that it’s time to clear out his desk. They’re doing all of this without the slightest fear of being called a bitch. Why? Because they’re men, of course.
For the 20 female CEOs rounding out the Fortune 500 – and for the countless other women battling it out in the business world – daily interactions aren’t so easy. They’re stalked by a nagging fear, one that dilutes ambitions, slows progress and ultimately sabotages the success they’ve already attained. Because as much as women want to be thought of as smart, assertive and worthy of respect, we certainly don’t want to be thought of as bitches.
Or do we? After all, the term “bitch” is really just a rhetorical tool for turning confidence, dignity and power into things that are unseemly. It’s a personal attack that’s used to make any woman who seeks or displays these characteristics into something ugly, fearful, even bestial. In short, it’s used to keep us in our place and out of the old boys’ club.
Looking for ways to increase your Facebook fandom? Of course you are. Because you know that the people who become your Facebook fans today will become your paying customers tomorrow. That is, of course, unless you’re one of those Mayan calendar fanatics who’s convinced we’re running out of tomorrows and you’ve decided that building a fortified underground bunker full of canned beans is more important than building your online customer base. You crazies are on your own.
For the rest of you, The Content Factory would like to offer some advice we recently came across on Mashable. The writers at Mashable bring up a great point – that many business owners are trying to build online presence by chasing after strangers when they should be building their reputations through the fans they already have.
Here at The Content Factory, we’re always on the lookout for the best Twitter applications on the web. Can you blame us? We do more tweeting than your local aviary, and we welcome any tools that can help us do it better. We’re not greedy, either. When we discover a new Twitter marketing app, we’re happy to share the good news with all of our friends. That’s right, we just called you our friend. Before you rush off to Claire’s to buy a glittery BFF necklace for us to share, take a look at these 10 Twitter apps. Then use them to take your Twitter game up a notch.
Content writing is a bit like writing poetry: every amateur fancies himself an undiscovered genius. That’s why, every day, The Content Factory’s inbox is flooded with applications from freelance writers who claim that their skills and their social media savvy make them a perfect fit for our team. Yet more often than not, the applicant who sells himself as the William Carlos Williams of website copy turns out to be incapable of accomplishing a task as simple as, say, typing out the directions for microwaveable soup. Don’t be so quick to chuckle to yourself, writers – we could be talking about you. So before you pen that cover letter, be warned: these mistakes are an easy way to earn a one-way ticket to TCF rejection land.
Here in the USA, we’re all big fans of freedom of speech – such big fans, in fact, that we seem to have lost touch completely with what free speech actually means. The right exists so that citizens of any race, sex, creed or socioeconomic standing can critique their politicians, religious leaders and military without fear of violence or imprisonment. It doesn’t, however, protect you from repercussions like, say, everyone who doesn’t agree with you thinking you’re an asshole.
Sometimes, checking out a small business’s social media page is like stepping into an alternate universe. Your local bakery may be bustling with activity, full of happy customers and dedicated bakers, but the business’s Facebook page tells a different story. It’s barren, forgotten – a virtual wasteland where you’re more likely to find tumbleweeds than engaged customers. The vibrant energy of the small business’s real-world location is wholly absent in this two-dimensional social media world.
We see this phenomenon time and time again. Small business owners who are passionate, articulate and full of energy struggle to imbue their Twitter feeds, Facebook pages and blogs with those same qualities. At The Content Factory, we have a special knack for resuscitating comatose social media pages, and we’re always on the lookout for success stories, new strategies and advice. So we were more than excited to learn that one of our favorite industry resources, Mashable, is planning a new series of articles that they’re calling “Social Media Eye for the Small Business Guy.”